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Life Insurance

Right-sized term cover that replaces your income if you are not there — advised on need, never sold on commission.

+91 89832 63933

Overview

A single uncovered event can undo years of compounding. We size term cover against your human life value — income, years to retirement, liabilities and dependants — rather than a round number picked off a brochure. Savings-linked and ULIP plans are used only where they genuinely earn a place.

At a glance

  • Term life cover
  • Need-based sizing
  • Claims support

Key benefits

Human-life-value based term cover

Cover sized to income, liabilities and dependants

Savings/ULIP plans only where they fit

Hands-on claims support for your family

Cover sized on

Human Life Value

Term cover

Pure protection, lowest cost

Tax

Sec 80C / 10(10D), old regime

Our stance

Advised, never sold

Insurers we place life cover with

We are insurer-agnostic. We compare cover, exclusions, claim record and price across these, then recommend the one that fits you — not the one that pays us most.

LIC of India

Type
Public sector
Plans
Term, endowment, annuity
Best known for
Scale, reach and trust

HDFC Life

Type
Private
Plans
Term, ULIP, guaranteed savings, annuity
Best known for
Wide product range

ICICI Prudential Life

Type
Private
Plans
Term, ULIP, guaranteed savings, annuity
Best known for
Term and ULIP propositions

SBI Life

Type
Private (bank-backed)
Plans
Term, ULIP, savings, annuity
Best known for
Bank-backed distribution reach

Max Life

Type
Private
Plans
Term, savings, retirement
Best known for
Term insurance and claims record

Tata AIA Life

Type
Private
Plans
Term, ULIP, guaranteed savings
Best known for
Term plans and rider options

Types of Life Insurance

Term insurance

Pure protection at the lowest possible premium. It pays a lump sum to your family if you are not there, and nothing if you are. For most people this is the only life cover they actually need.

Goal-based plans

Guaranteed-return plans tied to a specific objective, keeping the money ring-fenced and out of reach of a bad market or a change of mind.

Retirement & annuity plans

Build a corpus during your working years and convert it into a guaranteed income stream for life once you stop earning.

ULIPs

Insurance and investment combined in one product. Occasionally the right answer, frequently mis-sold — we will tell you honestly which it is for you.

What to weigh before you invest

1

Size the cover, do not guess it

Cover should be based on your human life value: income, years to retirement, outstanding loans and dependants. A round ₹1 crore picked off a brochure is a guess, not a plan.

2

Never mix protection with investment by default

Term cover plus a mutual fund almost always beats an endowment policy on both counts. We use savings-linked plans only where they genuinely earn a place.

3

Disclose everything

Every medical condition, every habit. Claims are rejected for non-disclosure far more often than for anything else. Honesty at the proposal stage is what makes the policy pay.

4

Buy early

Premiums are locked at your age when you buy. The same cover bought at 30 costs a fraction of what it costs at 45, for the whole life of the policy.

Who Life Insurance suits

If you recognise yourself here, it is worth a conversation — a free review, with no obligation and nothing to sign.

  • Anyone with a family or dependants who rely on their income
  • Borrowers with a home loan or other significant liabilities
  • New parents, and anyone who has just married
  • Business owners whose family income depends on them personally

Got questions? We have answers

What is life insurance?

A contract where you pay a premium and the insurer pays your family an agreed sum if you die during the policy term. Its job is to replace your income so that your family's plans survive even if you do not.

How much cover do I actually need?

As a rule of thumb, ten to fifteen times your annual income, plus any outstanding loans, minus what you have already saved. We calculate it properly against your human life value rather than working off a thumb rule.

Term plan or a savings plan?

For pure protection, a term plan — it buys the most cover per rupee by a wide margin. Savings-linked and ULIP plans mix insurance with investment and usually do neither as well as buying them separately.

Is the payout taxable?

Under the old regime, premiums qualify for deduction under Section 80C and the death benefit is generally exempt under Section 10(10D), subject to conditions. We check how those apply to your regime and your policy.

What happens if I miss a premium?

Most policies have a grace period, typically 15 to 30 days. Beyond that a term policy lapses and cover stops — which is precisely when a family is left exposed. We help you keep it on track.

Until what age should the cover run?

Until you stop being financially responsible for anyone — usually retirement, or when the loans are cleared and the children are earning. Cover that runs to 99 sounds thorough but mostly just costs more; it rarely pays for itself.

I already have cover through my employer. Is that enough?

No. Employer cover ends the day you leave, is usually a modest multiple of salary, and vanishes exactly when you are between jobs. Treat it as a bonus on top of a personal policy you own outright.

Does a term plan give me anything back if I survive?

No — and that is the point. You are buying protection, not a savings product. Return-of-premium variants exist, but they cost far more and the money you would have saved almost always does better invested elsewhere.

Are riders worth it?

Some genuinely are. A critical-illness or accidental-disability rider covers the scenario where you survive but can no longer earn — which is financially just as damaging as death, and far more likely. Waiver-of-premium is often worth the small cost.

Should I buy insurance online myself?

You can, and the premium may be marginally lower. What you do not get is anyone sizing the cover correctly, checking the exclusions, or standing with your family at claim time. That is where the value actually sits.

Will the claim really be paid?

Overwhelmingly, yes — provided you disclosed honestly at the proposal stage. Rejections cluster around non-disclosure of medical history, income or habits, not around insurers looking for excuses. Tell the truth on the form and the policy does its job.

Can I increase my cover later?

Yes, either with a fresh policy or through an increasing-cover option chosen at the start. But premiums rise with age and health, so buying adequate cover early beats topping up later, almost every time.

No cost, no obligation

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