Portfolio Management Services
A discretionary account run by expert managers who build, monitor and rebalance a concentrated equity portfolio on your behalf.
Overview
In a PMS, stocks are held directly in your own demat account and a professional manager runs a concentrated, higher-conviction portfolio for you. It suits portfolios of ₹50 lakh and up. We handle independent manager due-diligence and consolidate performance and fee reporting so you always know what you are paying for.
At a glance
- Discretionary PMS
- Direct ownership
- ₹50 lakh+
Key benefits
Discretionary and advisory PMS mandates
Direct stock ownership in your own demat account
Independent manager and track-record due-diligence
Consolidated performance and fee reporting
Minimum investment
₹50 lakh (SEBI mandated)
Holding
Stocks in your own demat
Structure
Discretionary / non-discretionary / advisory
Typical horizon
3 – 5 years+
Past performance is not indicative of future results. Strategy returns vary by manager and vintage.
Types of Portfolio Management Services
Discretionary PMS
The manager has full authority to buy and sell within your mandate. You get professional management without day-to-day involvement — the most common choice by far.
Non-discretionary PMS
The manager researches and recommends; you make the final call on every trade. More control, and more of your time.
Advisory PMS
The manager only advises. You execute the trades yourself through your own account and retain complete control.
What to weigh before you invest
Concentration cuts both ways
A PMS typically holds 15–30 stocks against a mutual fund's 50-plus. That concentration is the source of the outperformance — and of the deeper drawdowns.
You own the stocks directly
Shares sit in your own demat account, so you see every holding and every trade. It also means each sale is a taxable event in your hands.
Understand the fee model
Fixed fee, performance fee, or a hybrid with a hurdle rate. A performance fee only aligns the manager with you if the hurdle is set honestly.
Judge the manager, not last year
Chasing the top of the one-year table is how investors buy high. We look at process, team and behaviour across a full market cycle.
Who Portfolio Management Services suits
If you recognise yourself here, it is worth a conversation — a free review, with no obligation and nothing to sign.
- Investors with ₹50 lakh or more to allocate to equity
- Entrepreneurs and high-income professionals with surplus capital
- Those who have gained from an ESOP liquidation or a business sale
- Inheritors of family wealth looking for professional management
Got questions? We have answers
What is PMS?
Portfolio Management Services is a professionally managed equity portfolio run for you individually. Stocks are held directly in your own demat account, and a SEBI-registered portfolio manager builds and rebalances a concentrated, high-conviction portfolio on your behalf.
What is the minimum investment?
SEBI mandates a minimum of ₹50 lakh. There is no upper limit.
How is PMS taxed?
Because you own the shares directly, each sale by the manager is a capital-gains event in your hands — short-term or long-term depending on the holding period. This differs from a mutual fund, where tax arises only when you redeem.
Is there a lock-in period?
No regulatory lock-in. You can exit, though some managers apply an exit load in the early years and the strategy itself needs three to five years to play out.
How is PMS different from a mutual fund?
A mutual fund pools your money with thousands of others and you own units. In a PMS you own the actual shares, the portfolio is far more concentrated, the minimum is ₹50 lakh, and the tax treatment is different.
Can NRIs invest in PMS?
Yes, through NRE or NRO accounts under the Portfolio Investment Scheme route. There is additional documentation and compliance involved, which we handle.
What does the portfolio manager actually do?
In a discretionary mandate: researches and selects the stocks, decides position sizes, executes the trades, rebalances as the thesis changes, and reports to you. You retain ownership of every share; they retain the decisions.
What fees does a PMS charge?
Either a flat fee of roughly 1.5–2.5% a year, or a lower fixed fee plus a performance share above a hurdle. A performance fee only aligns the manager with you if the hurdle is honest — we compare the fee model, not just the headline rate.
Can I see my holdings?
Yes, at all times. The shares sit in your own demat account, so you can see every position and every trade the manager makes. That transparency is one of the real advantages over a mutual fund.
Can I withdraw part of my money?
Usually yes, provided the balance stays above the ₹50 lakh regulatory minimum. Partial withdrawals mean selling stock, so they trigger capital gains — we time them with that in mind.
Are PMS returns guaranteed?
No, and SEBI prohibits any manager from promising them. Historical strategy returns tell you how a manager did in one particular market, not what you will get. A concentrated portfolio can and will underperform for stretches.
How long should I stay invested?
Three to five years at minimum. A concentrated, high-conviction portfolio needs a full market cycle for the thesis to play out, and exiting after one bad year converts a paper drawdown into a permanent loss.
Book Your Free Financial Review
Spend 30 minutes with Manish Joshi to understand exactly where you stand — and what your money could be doing for you. Advice first. Products later. Always.
- A clear picture of your current finances
- Goal-based recommendations you can act on
- Zero pressure — advice first, products later
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